Affiliate Marketing is an Internet-based marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The industry has four core players: the merchant (also known as 'retailer' or 'brand'), the network, the publisher (also known as 'the affiliate') and the customer. (whole entry)
Joel says (Video):
We Say:
On a post on Hacker News someone said: "Anecdotally: Just about everyone I've met who run affiliate marketing and/or direct marketing companies (not necessarily their employees, but definitely the owners) are probably the most shady individuals I have ever dealt with."
We want to change that impression. CPA and affiliate marketing should not be defined by the bad people, but by the good people and what they do with it. We want to be the tool for the good people.
Cost per Action has it's rightful place next to CPM and CPC.
