There are four types of tools: Text Links, Text Ads (similar to Google Ads), Banners and Widgets.
Contents:
Advanced Data Formats
While Text Links, Text Ads and Banners are dumb data types, Advanced Data Formats contain structured information. This information can be exported from 2Performant networks using different methods (Feeds, API) and used to build advanced applications.
Product Store
In the Store you can add detailed information about your products. Using Data Feeds you can import all your products for affiliates to use in advanced applications.
To create a Product Store go to the campaign page and click Add Store. You can add products using the following methods:
Each created Store has an Import Products button that allows you to introduce a large number of products into the system. To import products, you need a CSV file containing the following fields:
"title","description","short message(optional)","price","category","subcategory(optional)","url","image urls"," product id","generate text link(0 or 1)","brand(optional)","active(0 if inactive or 1 if active)","other data in JSON or YAML format (optional)" (detailed fields description)
Example: Widget_Store_ex_Girls.csv
If you have lots of products we recommend splitting up your data into multiple categories. Example: if importing books you can create a Store for each big genre (Self-Help, SciFi etc). If importing clothes you can create a Store for Women and a Store for Men.
After doing an initial import and making sure your feed works properly you can add the feed URL to the Auto Update Products section. 2Performants updates the products from the feed twice a day, at 9am and 4pm.
Common Data Feed Formats
In order for developers to be able to use the data in your feeds we suggest a couple of common data feed structures.
Books Campaigns
Books Campaigns should have a widget for each big category on your site: a 'Self-Help' Product Store, a 'Sci-Fi' Product Store and so on. As the store product category add the 'Self-Help' subcategory if you have any. As the store product subcategory add the Author's Name.
Example: product store Business&Economics, product 365 Ways to Cut Costs, category Finance, subcategory Alex Blyth.
Fashion Campaigns
In Fashion campaigns we recommend you have a store for Men, Women, Children and so on. As the product category/subcategory add your own, and remember to add the Brand in it's own field.
Text Links
Importing products in Store has a Automatically Generate Text Link option. Thus you can create text links that are synchronized with the data in the store and structured by the categories.
Each text link has three important fields: Title, URL and Category.
Text Ads
Text Ads are Google Adwords like units.
Each text ad has three important fields: Title, Content, URL and Category.
Banners
Banners can be either images or flash. The most common sizes are: 120x600, 125x125, 150x199, 160x600, 250x250, 300x250, 336x280, 468x60, 728x90.
We recommend banners that promote products, special offers or voucher codes.
Flash Banners must support the clicktag parameter. Please mare sure banners are clickTAG enabled!
